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三网融合:广电网的宏观战略思考

来源:广电总局广电发展研究中心 作者:济生 责任编辑:融合网 发表时间:2012-08-29 09:27 阅读:
核心提示:中国广电网是确保国家信息和文化安全的一项重大工程,关系执政党命运、民族兴衰和国家长治久安。中国广电网要做大、做强、做成、做好、做久,必须明确目标、坚持原则,政府主导、市场运作,确立主体、发展实体,长远规划、稳妥推进。

本文章原标题为《三网融合背景下建设中国广电网的宏观战略思考》

本文刊登于中国新媒体发展报告(2012),现融合网|DWRH.net获得作者授权在网络上首发,若转载,请将出处、作者等相关信息标明。

摘要  中国广播影视正经历一场由广播到网播的革命性变革,三网融合正描绘着这场革命性变革的绚丽前景。价值取向决定网络质量,网络质量决定网播能量。中国广电网是建设广播影视强国的最佳依托,是一张有灵魂的红网,可持续的绿网,可管控的主网,显国力的大网;它具有反映民族性格的品格,丰富了党的执政手段,是建设第三国防的嫡系部队、维护网络边疆安全的新的长城,是展示国家形象、提供开放业务的最优平台。

中国广电网是确保国家信息和文化安全的一项重大工程,关系执政党命运、民族兴衰和国家长治久安。中国广电网要做大、做强、做成、做好、做久,必须明确目标、坚持原则,政府主导、市场运作,确立主体、发展实体,长远规划、稳妥推进。

关键词  三网融合 中国广电网 网络质量 网播能量 宏观战略

Research on the Strategies of the Construction of China Broadcasting Network System Under the Three-network Convergence Background

Abstract: In china, the audiovisual industry is experiencing a revolution from broadcasting system to network system; the three-network convergence is the future of the revolution. The quality of network depends on the value orientation, and the quality is also the decisive factors of the network capability. China broadcasting network system is an optimum support for China to become a powerful culture country. The network will be a “red” network carrying mainstream value, a “green” network which can develop continually. It will be a “huge” network showing the national power. The network will reflect the nationality, and it will enrich the power of the government. It will be the new troops under direct control; it will be the great wall protecting the security of cyberspaces. It will be the optimum platform for the demonstration of the state and supply the public service.

The construction of China broadcasting network system will insure the information and culture security, and it’s vital to our states, our government and our nation. If China broadcasting network system aimed at to be a big, strong, well-being and long-term network, we must clarify the target, adhere to principles, and stick to the government instruction, operating by the market. At the same time, we must establish the main part, operating the entity, making the long-term plan and boosting safely.

Key Word: three-network Convergence, China broadcasting network, the quality of network, the network capability, strategies(责任编辑:融合网)

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