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W GUANGZHOU SETS THE SCENE FOR WHAT’S NEW/NEXT

来源:融合网|DWRH.net 作者:韩杰 责任编辑:韩杰 发表时间:2013-02-08 10:03 阅读:
核心提示:W Guangzhou will join the ranks of a fast growing portfolio of W Hotels in vibrant and exotic destinations throughout Asia Pacific, including Seoul, Hong Kong, Singapore, Bangkok, Maldives, Koh Samui, Bali – Seminyak and Taipei.

Guangzhou, CHINA – January 28th, 2013 – Setting the scene for What’s new/next in the vibrant city of Guangzhou, W Guangzhou recently hosted ‘The Preview’, an exclusive sneak preview to a select group of stylish, well-heeled guests. The event featured an innovative hard hat tour and the first ‘happening’– the brand’s renowned event created around its passion points for design, fashion and music. Highlights of the ‘Preview’ included a fashion showcase by Uma Wang, China’s leading fashion designer and internationally renowned contemporary fashion designer; interactive graffiti art performed by Zoe Gnc.; and the sound styling by famous DJs from Hong Kong featuring W Hong Kong residence DJ Angus Wong and celebrity DJ Miss Yellow. 


 

As mainland China’s first W Hotel, W Guangzhou will soon bring to China its interpretation of style, modern luxury and design, featuring cutting-edge architecture and interiors by an eclectic assemblage of international designers when it opens in the first quarter of 2013.  At ‘The Preview’, guests were immersed into a multi-sensory experience of W Guangzhou’s bold new approach to design, cuisine, entertainment and hospitality.

“It is thrilling to welcome our first guests to experience W Guangzhou,” said Brian Segrave, General Manager, W Guangzhou. “We’re excited to offer a special insider access to what’s new/next.  W Hotels infuses each of its properties with our passion for design, fashion and music. We look forward to delivering these passions with a uniquely Guangzhou twist, creating a one-of-a-kind experience for visitors.”

During the event, guests were introduced to innovative installations found throughout W Guangzhou, including the stunning 19 meter tall “Luminous Water Wall” in the entrance of the hotel. Developed by WETDesign, the Wall has been inspired by impressionist paintings and is a liquid mosaic of light, lines and color that evolve, entwine and collide to create a vibrant, dynamic entry.  Other installations include a piece by Yabu Pushelberg that frames one of WOOBAR’s lounge areas, a suspended modern nest, supported by an elevated walkway and tethered above and below by thin metal strips to create an intimate and provocative space with views of the hotel’s Living Room (a W brand’s revolution concept on the traditional hotel lobby).

Following the insider-access hard hat tour, rising international fashion designer Uma Wang debuted her collection in a dramatic show. At the end of the show, Wang presented a gift, especially designed for W Guangzhou. Last year, W Hotels, in support of the CFDA/Vogue Fashion Fund, welcomed Uma Wang’s official arrival to New York City with an industry party at W New York Downtown. As a part of the CFDA/Vogue Fashion Fund’s China Exchange Program, Wang stayed at W New York – Downtown as she engaged in cultural experiences and industry events, further developing her understanding of the U.S. retail market during the six week trip. (责任编辑:韩杰)

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